Supporting breastfeedingin August 2018, we embarked on a series of campaigns around the world reaching an estimated 75 million people – both to raise awareness about the issue and to make our company a friendlier place for breastfeeding mothers.
In Ecuador, our media campaign reached around 3 million people through TV, radio and online. Medical delegates also went around the country to talk to local healthcare professionals about breastfeeding. Within Nestlé, we launched an internal media campaign and created breastfeeding rooms at five of our facilities, which were certified by the Ecuador Ministry for Public Health.
In Mexico, we launched an ambitious media campaign, with five videos raising awareness about caregivers and breastfeeding, a series of billboards created in collaboration with the Pediatric Academy, a PR event with the media, more than 50?000 educational pamphlets distributed to healthcare professionals and a consumer-facing social media campaign. We also created ambassadors within Nestlé and supported the opening of a breastfeeding room in the .
In Egypt, we held a session for an estimated 300 mothers, organized in collaboration with , the country’s most popular online forum for women. We also reached an estimated 11 million mothers through social media and TV interviews. Within Nestlé, we also opened a breastfeeding room.
Nestlé Poland also launched a successful social media campaign reaching over 2.5 million users and Nestlé Iran inaugurated a new breastfeeding room at its head office in Tehran.